In today's market, data has never been more important as consumers can affect your bottom line without ever coming into your store.
Recent research shows quality of data was quoted as the top challenge when managing shopper interactions, and 94% of retailers said they are not satisfied with their ability to use customer data in their operations.
But with so many transactions happening online which you can't control, how do you keep your customers happy?
How do you differentiate yourself from your competitors? And how do you stay ahead of them?
Combining disparate data sources wastes valuable time: Fragmented views of data across disparate systems (e.g. CRM, ERP, order management, pricing and merchandising, etc.) make it harder to be an efficient retailer. When the time taken to collate data for reporting eats into a manager's day it takes them away from the shop floor and from managing their team, which is where they should be focusing their efforts. What they need is fast access to information that answers their key questions, so they can get on with their day job.
Old data leads to inconsistent decisions: Without access to updated and timely information it's hard to measure performance and progress, leading to confusion and inconsistent decisions. What you need is a consistent, up-to-date view of important metrics, where each manager sees critical information about their part of the business and how they are performing relative to the rest of the operation.
Lack of location intelligence means you're losing out: Not taking advantage of you location data means you're missing a trick when it comes to competing against your rivals. Using your location data effectively can provide insights into your customers and their behavior, which can help you to run more effective marketing campaigns and inform decisions about stock levels to ensure the smooth running of an omnichannel business.
DecisionPoint™ enables retailers to close the gap between just having data and actually putting it to use, allowing modern retailers to accurately track, measure, analyze and visualize data that's critical to running an efficient business.