Is it just me or do SAP talk more about Lumira than all their other BI products put together ?
If I am right, then it is a little odd because when I have talked to people at SAP the strong message I get is that Lumira is a tool targeted at analysts, and analysts, I would argue, are a small minority of the potential BI users in an organization.
Despite some of the more outlandish claims in the market, we are NOT “all analysts these days”. The vast majority of us have jobs to do which involve running part of a business, and although we need data and information to do this, this does not make us analysts or suitable users for an analyst tool.
Today, Timo Elliott at SAP tweeted that for BI:
“nobody seems to agree with me, but it’s not about the type of user, it’s about tasks”.
Timo I do agree, and yes it all comes back to the BBC weather site again
Although you can sub-divide BI a thousand different ways, the most important distinction (if you want to deliver successful BI) is between “analyst BI” and “end-user BI”.
I know that sounds like types of user but actually it is not, it is about modes of usage and one user can use both of these at different times.