BI adoption: why it’s so important to increase adoption rates

Information appsAt Antivia, we’re passionate about BI user adoption. We believe it is the single most important metric to measure the success of a business intelligence project.

The reason for this is simple: it doesn’t matter how good a dashboard, report or visualization looks or how efficiently it conveys information if no one uses it. There’s no way you can become a data-driven organization if business people don’t want to or aren’t able to use the business information provided to them.

Unfortunately, despite growing investment in BI, adoption rates have been stuck stubbornly around the 20% mark for several years. If we can increase adoption and enable more people to access critical business information in a consistent way, then we can help drive our organizations forward with everyone moving in the same direction. This results in more effective execution and ensures the organization can compete more successfully, and ultimately perform to its full potential.

So how do you get to that point?

Over the past few weeks, we’ve run a series of articles on this blog highlighting how information apps can enhance different business areas and applications.

We’ve looked at:

The keyword here is consistency. If we want our organizations to perform to their full potential, people need consistent information. And for the majority of people in our organizations – the front-line workers like the store managers, sales people, call center team leaders, warehouse managers that we’ve mentioned in this series – this means providing them with pre-packaged information in the form of an interactive dashboard (or information app).

Information app on iPad

To maximize adoption, these dashboards need to provide users with a super-intuitive interface that they can just pick up and use without training. Delivering dashboards that people don’t need to be trained to use is critical to achieving widespread adoption, and this becomes super critical where we have workers spread across multiple sites or working remotely.

The benchmark here should be the mobile apps we use every day in our consumer lives. When did you ever read a manual for an iPad app? Did you go on a training course to learn how to use Amazon’s website? These apps and sites are all intuitive and easy to use, and this is the level we should be striving for when we deliver business intelligence to the front lines of our organizations – information apps that speak the language of the business user, implement workflows that reflect the way they think and provide easy access to lower levels of information and alternative views of information to answer follow-up questions.

If you want to know more about how to create information apps that speak your users’ language, please request a one-to-one demo and we’ll show you how you can increase BI adoption rates in your organization with DecisionPoint™.

2 thoughts on “BI adoption: why it’s so important to increase adoption rates

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