Share the marketing metrics that matter in less time
Combine all your data in one place to drive smarter marketing decisions
Are answers to marketing questions hidden away in multiple systems?
How many qualified leads did you pass to sales last month?
What is your customer acquisition cost (CAC)?
What’s your current return on marketing investment?
These are questions that any successful marketing team needs to answer. Yet, it’s not uncommon for marketers to have to pull this information together from several systems (e.g. Google Analytics, customer relationship management (CRM) systems, marketing automation systems, social media platforms, Excel® spreadsheets) to optimize campaign performance and calculate the marketing metrics that matter most.
This takes time. It also means marketers lack the information they need to track and compare the digital and offline activities that make up their lead generation, brand awareness and customer satisfaction initiatives. So, how do you create and share marketing metrics to help ensure that you are allocating your budget effectively across campaigns to deliver the best return on investment?

Bring your marketing data together in one place to simplify decision making
With DecisionPoint™ it’s easy to pull together all your marketing data and bring it to life in a clear format that everyone can understand. It's completely customizable and highly interactive.
This gives your team the confidence to navigate their marketing data to answer daily and one off questions, for themselves. They can view key metrics like new leads, cost per lead, conversion rate and marketing revenue attribution in a single view. And, everything is updated automatically, so they're always working with the latest information. This helps theme spot opportunities to optimize campaigns earlier and to ensure marketing budget is allocated to the right programs.
Example: Marketo Lead Generation App
See how you can transform data from the Marketo marketing automation platform into an intuitive dashboard app. This example is based on a Marketo Smart List. It tracks lead to opportunity conversion rate across time, location and lead source. Use the slider to change the target conversion rate. See how this filters down to the color-coded alerts which are used to draw attention to good and bad performance within the app.

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