Are answers to marketing questions hidden away in multiple systems?
How many qualified leads did you pass to sales last month?
What is your customer acquisition cost (CAC)?
What’s your current return on marketing investment?
These are questions that any successful marketing team needs to answer. Yet, it’s not uncommon for marketers to have to pull this information together from several systems (e.g. Google Analytics, customer relationship management (CRM) systems, marketing automation systems, social media platforms, Excel® spreadsheets) to optimize campaign performance and calculate the marketing metrics that matter most.
This takes time. It also means marketers lack the information they need to track and compare the digital and offline activities that make up their lead generation, brand awareness and customer satisfaction initiatives. So, how do you create and share marketing metrics to help ensure that you are allocating your budget effectively across campaigns to deliver the best return on investment?
Bring your marketing data together in one place to simplify decision making
With DecisionPoint™ it’s easy to pull together all your marketing data and bring it to life in a clear format that everyone can understand. It's completely customizable and highly interactive.
This gives your team the confidence to navigate their marketing data to answer daily and one off questions, for themselves. They can view key metrics like new leads, cost per lead, conversion rate and marketing revenue attribution in a single view. And, everything is updated automatically, so they're always working with the latest information. This helps theme spot opportunities to optimize campaigns earlier and to ensure marketing budget is allocated to the right programs.
Create and share custom marketing dashboard apps
DecisionPoint™ makes it easy for the data analysts in your marketing department to create custom dashboard apps to meet the needs of the rest of the team. Connect to your marketing systems. Choose from over 50 components to visualize your data. Drag and drop to layout. Calculate key performance indicators. Add sophisticated filters, drill, custom workflows, color-coded alerts. Apply a custom creative theme that mirrors your brand and helps drive high levels of adoption. It's all done without coding and requires a similar skill set to Excel®.
Combine data from multiple systems to see the big picture
DecisionPoint™ saves you time. You no longer need to run multiple reports from several systems (e.g. web analytics, CRM, marketing automation, digital advertising networks, etc.) to get the information you need. Now you can bring all your data sources together in one place, to get a complete view of your marketing data. This makes it easy to spot the campaigns which have the highest impact and to address those that aren't performing as well.
Get guided insights into the hands of your marketing team
Most marketers need information to help them do their jobs better. Data analysts need specialist tools to help them explore the raw data. But, everyone else is better served by pre-packaging their information into a form that is easy to navigate, so they can answer daily and one-off questions for themselves.
Delivering marketing information through custom dashboard apps gives people the flexibility and autonomy they are looking for. These apps guide people through the KPIs that are most important to their success.
With DecisionPoint™, they can analyze marketing data by drilling through time, geography and market segments to understand the performance of campaigns. They can filter to view information about new leads, marketing qualified leads and revenue by lead source, channel, product, etc. At any time, they can pop-up additional views to see underlying records. This helps them answer their questions, fast.