Several reports from multiple systems slows you down: Having access to all the information you can possibly need is great. But having to run multiple reports every day to gain insight into individual parts of your marketing efforts and then having to manually combine this information into a global view of campaign effectiveness, is not an effective use of your time.

Complex campaigns hinder clarity: With multiple campaigns running across multiple channels it can be hard to understand what works and what doesn't, making it difficult to see where the most fertile areas are to invest in the future.

Avoiding spiralling costs: With multiple channels, disparate reports and numerous campaigns it can be hard to keep track of expenditure, and without being able to allocate money effectively across campaigns it's hard to track return on investment to show that your budget is being well spent.